FINE ART PHOTOGRAPHY
CHIEF · TEL AVIV
Reality
transformed.
Original photography for your home. Signed by CHIEF, made for your wall.
Shown on the wall: Colors Before the Storm · View this work →
Paper · Canvas
Reference prices only · payment quoted in ₪
Shooting only on iPhone for the last 17 years · Featured on Channel 13, Kan, ynet and Maariv
Signed · Certificate of Authenticity · Delivery in Israel & worldwide
CHIEF / COLLECTION 01 / 2026
JUST ADDED
New on the site.
FIND YOUR CHIEF
A work for every wall.
A way to begin at every price.
01 / YOUR FIRST CHIEFSigned Paper Edition30 × 40 cm from ₪249 · 50 × 70 cm from ₪399Explore eight works
02 / READY FOR YOUR WALLArt on canvasStretched and ready to hang · from ₪990Find a canvas
03 / THE COLLECTORStatement editionsLimited editions · Alucobond & PerspexPremium & Super Premium: free shipping in IsraelExplore the collection
Paper Edition: eight signed works available through 20 November 2026. Art Edition canvas: an ongoing open edition. Every work includes a Certificate of Authenticity. Shipping prices are listed on every work and added at checkout.
CHOOSE YOUR FORMAT
One artist. Three ways to live with the work.
All prices shown in ILS. USD/EUR figures are approximate reference conversions; shipping is added at checkout according to the published rates.
CHIEF PAPER EDITION / OCTOBER 2026
Eight works.
Thirty days.
Start with an original CHIEF photograph. Eight works on archival Fine Art paper, signed by the artist and accompanied by a Certificate of Authenticity. This selection is available only through 20 November; Art Edition canvas remains available year-round.
30 × 40 cm · ₪249 / 50 × 70 cm · ₪399Unframed · Shipping in Israel ₪39 per order (ships within Israel only).
Explore all eight works →
ART EDITION / READY TO HANG
Your wall.
Your first original.
Original CHIEF photographs on stretched canvas, ready to hang. Choose a work, select a size and see the price before you pay.
Shop canvas from ₪990
CHIEF / COLLECTIONS
Choose your world.
Super PremiumEdition of 7 · Alucobond from ₪5,900Free shipping in IsraelSee the works
PremiumEdition of 25 · Alucobond from ₪2,490Free shipping in IsraelSee the works
Art EditionOpen edition · Canvas from ₪990See the works
SquaresEdition of 25 · 8 worksSee the works
Open After MidnightEdition of 25 · 36 worksSee the works
CHOOSE A PHOTOGRAPH
Find the one for your wall.
Begin with canvas from ₪990, or explore the full collection of 199 original works.
״האייפון היה המצלמה האמיתית שלי.״
״תל אביב היא הסטודיו שלי.״
״שלולית אחת יכולה להפוך את כל העיר.״
״אני מצלם קרוב לקרקע, ונותן לאור לעשות את השאר.״
ART IN YOUR SPACE
See the work.
Feel the room.
Experience the scale, mood and presence of selected CHIEF works in contemporary interiors.
Interior visualization for scale and presentation. Actual appearance may vary according to size, finish and lighting.
KIDS & TEEN ROOMS
Art that grows with them.
Many CHIEF works — beach dogs, colourful toys, the sea — feel right at home in children's and teens' rooms. Looking for a work for a kids' room? Send a message and we'll choose the right piece and size together.
Ask about a kids' room →BUILDING LOBBIES
The first room everyone walks into.
A lobby sets the tone for an entire building. Large-format CHIEF works on Alucobond or Perspex bring colour, light and a sense of place to residential lobbies and shared spaces. For house committees, developers and interior designers: we'll help you choose the right work, size and finish for your space.
Art for building lobbies → · Ask about art for your lobby →RESTAURANTS & BARS
A wall your guests will photograph.
The Glasses at Sea series, wine glasses on the Tel Aviv shore at sunset, is a natural fit for restaurants, bars and hotels. Five works that hang alone or together, in signed limited editions on Alucobond or Perspex. For owners, managers and interior designers: send a photo of the wall and we'll prepare a visualisation.
Art for restaurants & bars → · Ask about art for your venue →FINISH 01
Perspex
A glossy, deep and luxurious finish. A concealed rear hanging system lets the artwork float slightly away from the wall. Some light reflection is expected.
FINISH 02
Alucobond
A clean, understated matte finish with significantly fewer reflections. Ideal for bright spaces and collectors who prefer a quieter presence.
ART EDITION
Canvas
An accessible, gallery-style canvas option available exclusively for the Art Edition. Stretched, ready to hang and made to order and delivered within up to 14 business days.
THE ARTIST
Eran Yerushalmi (CHIEF)
Eran Yerushalmi, known professionally as CHIEF, is an Israeli fine art photographer based in Tel Aviv. He photographs and edits his work exclusively on iPhone, exploring light, reflection, movement and unexpected encounters. His journey began with photographs of his daughter and grew into a practice spanning the city, the sea and the human figure. His photography has been featured by Bored Panda, Yahoo, Channel 13, Ynet, N12, Mako, the Tel Aviv–Yafo Municipality, Walla, Israel Hayom, Time Out and Artsy.
More works by CHIEF, not offered on this site, are available at the Under 1000 gallery ↗.
Read the official biography → · ביוגרפיה בעברית
View all fine art photography by CHIEF →
Born and Raised on iPhone: 17 years, 16 iPhones, 59 photographs →
Explore press, awards and published photography →
Read how the Tel Aviv–Yafo Municipality published CHIEF’s photography →
ART FOR YOUR SPACE
Find the right work for your home.
COLLECTOR SERVICE
Before you collect
What is the difference between Perspex and Alucobond?
Perspex adds depth and gloss with a concealed floating mount. Alucobond offers a clean matte finish with fewer reflections.
Which works are available on canvas?
Canvas is available exclusively for works in the Art Edition, in all three listed sizes. Each piece is stretched, ready to hang and made to order.
Does the artwork arrive ready to hang?
Yes. Both finishes include an appropriate hanging solution and clear instructions.
How are shipping and packing calculated?
Within Israel: free for Alucobond and Perspex, ₪69 for canvas, ₪39 for Paper Edition. International, per artwork by size: ₪1,500 up to 80 cm, ₪2,100 up to 110 cm, ₪4,900 larger. Import duties and local taxes are not included.
When will my order be ready?
Every artwork is made to order. The production and delivery estimate will appear in your order confirmation.
CHIEF / MOVING IMAGES
