OFFICIAL BIOGRAPHY · ERAN YERUSHALMI · CHIEF · TEL AVIV
Eran Yerushalmi (CHIEF)
Eran Yerushalmi (CHIEF) at a glance
- Name
- Eran Yerushalmi, known professionally as CHIEF
- Field
- Fine art photography; photographs and edits all his work exclusively on iPhone
- Based in
- Tel Aviv, Israel
- Subjects
- Sea, light, after-rain reflections, Tel Aviv, dance and the figure, surreal photography
- Featured by
- Bored Panda, Yahoo, Channel 13, Ynet, N12, Mako, Tel Aviv–Yafo Municipality, Walla, Israel Hayom, Time Out, Kan, ISRAEL21c and Artsy
- Exhibitions
- FANTASEA, solo exhibition at the Ramat Aviv Mall gallery (2014); Urban Tel Aviv on Artsy (2019); solo pop-up exhibition in Tel Aviv, covered by Maariv (2022)
- Award
- Winner, "Photos of the Season" competition, Big Brother Israel
- Buy work
- On the official website eranchief.com: Paper Edition from ₪249, canvas from ₪990, and numbered collector editions (25 or 7 copies in total per work) with a signed Certificate of Authenticity
Eran Yerushalmi, known professionally as CHIEF, is an Israeli fine art photographer based in Tel Aviv. He photographs and edits his work exclusively on iPhone, exploring light, reflection, movement and unexpected encounters in the city, by the sea and through the human figure.
It began with a photograph of his daughter
CHIEF began photographing his daughter when he got his first iPhone. Through those everyday moments, he fell in love with its camera and its possibilities. He gradually took that practice outside the home, into the streets and onto the shoreline, continuing to work with the iPhone.
The iPhone remains his tool for both photography and editing. Observation, timing and direct encounters with the world shape the work.
The full story: Born and Raised on iPhone, 17 years and 16 iPhone generations →
15 Years, One Beach: Jaffa from the same beach, every year from 2012 to 2026 →
Photographic practice
His work moves between street photography, seascapes, portraits and fine art studies of the human figure. Through natural light, perspective and reflections, familiar places and ordinary objects take on an unexpected presence. His practice is rooted in direct photographic encounters rather than digitally constructed scenes.
Exhibitions and recognition
CHIEF won the “Photos of the Season” photography competition associated with Big Brother Israel. Dated exhibition notices published in 2014 document the award. The historical exhibition FANTASEA explored the sea, the desert and inspiration drawn from Salvador Dalí; it is one chapter in a practice that continues through the current series shown here.
Published photography
His work and photography have appeared through Bored Panda (republished by Yahoo), Channel 13, Ynet and Yedioth Ahronoth, N12, Mako, Maariv, Walla, Israel Hayom, Time Out and Artsy. The Tel Aviv–Yafo Municipality has published his photographs on its official social channels since 2013.
The official collection
eranchief.com is the official website and current catalogue of CHIEF. Explore original photographic works, signed limited editions and the rotating monthly Paper Edition. Selected works are also presented by the international online gallery Saatchi Art ↗. An additional range of works, not offered on this site, is available from the Israeli gallery Under 1000 (פחות מאלף) ↗.
Follow CHIEF
Instagram · eranychief · Instagram · dylan_tlv · Facebook · CHIEF
Updated 20 September 2026.